Social media isn’t just for sharing memes. It’s a marketing tool that companies use to reach people and showcase their latest products/services. Analyzing social media activities needs expertise. If you’re good with data, choose a career in social media analytics.
Find out more about the skills, Key Principle Indicators, and more!
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What a Social Media Analyst Does
In a world run by the internet, companies have to dedicate resources to establish and maintain their online presence. This is no mean feat and requires expertise. This is where the job of a social media analyst with skills in communication and data analysis begins.
Social media analysts know different platforms in and out. They have a thorough understanding of the brand’s target audience and their tastes and activities. They must present a positive brand image and formulate brand visibility strategies on social media.
Responsibilities of a Social Media Analyst
As a social media analyst, you should be able to do the following:
- Analyze user engagement by studying click-through rate, bounce rate, etc.
- Track traffic movement from social media platforms to the website.
- Identify customer behaviour and reach a broader online audience base.
- Suggest a cohesive 360-degree marketing strategy across all platforms.
- Coordinate with Social Media Manager and Marketer for ad campaigns.
- Research, get updates and use new social media platforms and features.
- Identify and initiate effective content type and copywriting style.
- Collect, analyze, and record information and reports on social media.
- Interpret reports to identify strengths, weaknesses, opportunities, and threats.
- Identify the target audience, their preferences, and current trends.
Apart from these, you might need to build SEO strategies and optimize keywords to support marketing projects. You may also have to ensure that customers or followers get proper responses. Some companies also need social media analysts to update social media policies.
Social Media Skills Required by a Social Media Analyst
To perform your tasks and manage your responsibilities as a social media analyst, you need some basic skills. These include the following:
a) Social Media Analytics Tools
These tools are designed to provide insights into the company’s social media performance. It can provide data that you can leverage to identify successful campaigns, brand mentions, monitor competitors, and do much more!
Social media analytics tools like HubSpot, BuzzSumo, Google Analytics, Meltwater, Hootsuite, etc., have several features that can help make your job easier. But first, you must have a clear idea about how to use these tools and decode information from them.
b) Content Ideation Tools
These are specialized tools for creating content that works best for your target audience. Every social media campaign must be curated on the basis of what resonates with your audience the best. They are ideal for your brainstorming session.
Content ideation tools help you find ideas for relevant content. That way, you can stay on top of social media trends and figure out how to apply them to your campaigns. Evernote, Scoop.it, TrendSpottr, Content Idea Generator, etc., can inspire content ideas.
c) Social Listening Tools
These tools can help monitor multiple platforms at the same time in a single place. You can check direct feedback and track what kind of response your competitors are generating with their posts. You can even watch the industry closely with them.
From proper keywords to trending hashtags – everything can be tracked using social listening tools. Using these, you can find what might work for you from the comments, responses, etc. Sprout Social, Buffer, TweetReach, etc., are helpful tools.
d) Web Analytics Tools
These tools come in handy while understanding how social media platforms are sending traffic to the main website. It helps you identify how your social media campaigns are performing and how they convert to traffic, lead generation, sales, etc.
You must know that social media is just a single ingredient in the marketing game. A web analytics tool can help you understand and work around the relationship between social media and websites. Google Analytics is one of the best and most trusted tools.
If you’re creative, communicative, and have an affinity for numbers and research, a career in social media analytics might be perfect for you. You’ll need to be a powerful storyteller to spin a brand tale that evokes the audience’s emotions – and stay on top of trends. To build a career in social media analytics, give your CV the boost it needs – with our <Business Analytics and AI> course. Register Today.